Custom tattoos tend to be more expensive and time consuming because they demand the artist to pay closer attention to the detail and design. In addition, it is a design that they have never done before. Simple, more common designs are generally less expensive and take less time.
Another aspect of the design to consider is color or black. Black tattoos are very attractive because they tend to stand out more on the skin due to more of a contrast. Color tattoos generally are more expensive but there can be more creativity involved because the possibilities are endless with color.
The location of the tattoo is key. You must consider some things when thinking of location. Will others see it easily? Do I want this to be easily seen by others? Do I want it in more of a private place so only those close to me would view it? Which body parts hurt more than others?
Generally, places that have thinner skin tend to hurt more. These places include, but are not limited to, due to differences in all of our bodies, the ankles, head and the lower back. Less painful places include the upper arm, back of the shoulder and the chest.